Pneus Ratté & TireDirect
Two distinct commerce platforms. One unified Pimcore architecture.
Context
Pneus Ratté (automotive service network and retail) and TireDirect (direct-to-consumer online sales) represent two distinct e-commerce storefronts sharing tire and wheel catalogs of tens of thousands of SKUs. The core architectural challenge is operating both platforms within a unified Pimcore foundation while preserving brand-specific pricing rules, customer journeys and identities.
My role
Web lead and principal software developer on the project. Technical ownership of the multi-site Pimcore platform, product data modelling (PIM), Shopify and search engine integrations (Algolia, Unbxd), inventory flux orchestration, and close collaboration with leadership and external technical partners.
Decisions & approach
- 01
Design a unified product data model in Pimcore capable of projecting attributes, vehicle fitments and variants across both brands without data redundancy.
- 02
Structure bidirectional synchronizations with Shopify and search engines through resilient asynchronous commands with metrics and logging.
- 03
Enforce native multi-site and bilingualism (FR/EN) across routing, templates and transactional checkout journeys.
The work
- Technical leadership and continuous delivery of application features across pneusratte.com and tiredirect.ca.
- PIM catalog integration and synchronization (tens of thousands of SKUs) into Shopify and Algolia/Unbxd.
- Development of multi-criteria search engines by tire size, vehicle fitment and seasonality.
- Online garage appointment booking flow connected to real-time service center schedules.
- Performance diagnostics, optimization and proactive production issue resolution.
Status & next steps
Overview of web leadership and technical engineering responsibilities within the organization. Both platforms operate in active commercial production.